A player can view their Individual Expectations with or without a game – these are just a daily tracker they can refer to. The Summary section in the Stats page draws from the Individual Expectations you have set up.
Goals are all Game based and can be entered for daily, weekly, monthly, or yearly tracking depending on the kind of game you are running. If you are entering goals for a Team Classic game, these will be the combined goals you want your entire team to hit, for the day, week, etc… If you are starting a Player Classic game, you may just copy the Individual Expectations into the Trackable goals for that individual.